Privacy Policy

„STROYRENT“ EOOD is committed to protecting the privacy of personal data. All personal data are collected and processed in accordance with the Personal Data Protection Act (PDPA) and Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016. on the protection of natural persons in connection with the processing of personal data and on the free movement of such data (General Data Protection Regulation).

Data Controller

„STROYRENT“ EOOD is a sole proprietorship with limited liability, registered in the Commercial Register at the Registration Agency with EIK 131550089, which collects, processes and stores your personal data under the terms of this Privacy Policy. You can contact us at our management address:

city of Sofia, Poduyane district, p. code 1839, Botevgradsko shose 273,

E-mail: dpo@stroyrent.bg

Phones – 0700-1-9988

Personal Data We Collect

Personal data is any information relating to you by which we can identify you, such as your name, identification number, telephone, location details and online identifier.

We may collect your personal data when you pay your bills through third parties, create an account on our website, use our website, or when you contact us.

In particular, we may collect the following categories of information:

a. Name, ID number, permanent address, email address, telephone number, debit/credit card details and bank account number;

b. Information about paid/unpaid liabilities, rented equipment and used services;

c. Information about visiting and using our website;

Mr. Conducted correspondence through calls, e-mails, letters, etc.

Why and for what purpose we use your personal data and for what period of time we store it

Your personal data may be used for the following purposes:

a. Contact with you in cases where the contract concluded with you provides for this;

b. Verify/Review Debit/Credit Card Details and Bank Account Number: We use your payment information for accounting, billing, financial control and auditing purposes to detect and/or prevent any abuse;

c. Providing information about paid/unpaid liabilities, rented equipment and used services;

We will process your personal data only if there is a legal basis (concluded contracts with “STROYRENT“ EOOD, registration on the company's website, statistical purposes, upon request by a state body or local self-government body, etc.).

We will not store your data for a period longer than necessary to achieve the purposes for which we process it. In order to determine an appropriate retention period, we take into account the amount and nature of personal data, the purposes for which we process it and the possibility of achieving these purposes by other means.

Additionally, the periods for which we need to store personal data in order to fulfill our legal obligations and to have the opportunity to protect our legal rights in the event of a claim are considered.

Your personal data will be deleted or securely destroyed after the statutory period for which we can keep it.

Security and Sharing of Your Personal Data

We ensure the security of the data you send us with industry-standard physical, electronic and management procedures. Where appropriate, we use SSL encryption to improve the security of sensitive data transmission. Internally, data is stored on controlled servers with limited access. Your information may be stored and processed at certain locations where we are located, in strict compliance with applicable privacy and data protection legislation.

We follow strict security procedures when storing and disclosing your personal data, and also to protect it from accidental loss, destruction or damage.

We may disclose your data to trusted third parties for the purposes set out in this Privacy Policy. We require all third parties to have in place the necessary technical and operational security measures to protect your personal data in accordance with EU data protection legislation.

We may also share your personal data with the following third parties for the purpose described in this Privacy Policy:

Government bodies, law enforcement agencies, regulators in order to comply with legal requirements;
Partner companies and banks, with an obligation to provide various options for performing payment operations;
Debit and credit card issuers facilitating your payments to us and performing fraud monitoring who may need information about your payment method to process the payment or ensure the security of your payment transaction;
Legal advisors, courts, etc., to exercise our legal rights in relation to our contractual relationship with you.

Policy regarding “Cookies“ (“Cookies”)

We use cookies to optimize and update our website and thus provide a good online service tailored to your needs. The data we receive through the use of cookies on our site does not reveal any personal information from which your identity can be established.

„Cookie” is a text file that is stored and/or retrieved by your browser on the internal memory of the device you use to surf the Internet (eg computer, laptop, tablet or smartphone). The main function and purpose of Cookies is to facilitate and simplify the interaction between the user and the websites he browses. For example, cookies can be used to remember registration data, language selection and other individual filters and settings that make your access and search on websites safer and faster.

Blocking as well as removing cookies is completely possible by changing your settings. They are located in one of the following menus: “Options“, “Tools“ or “Preferences“ on your browser. Depending on its type, Cookies can be disabled in different ways. When you change your browser settings or refuse the use of cookies on the website you have requested, it is very likely that this will prevent you from reaching its overall appearance and functionality. It is important that you take this information into account when, when visiting our website, we ask for your consent to use cookies via a pop-up message. For more information, you can visit your browser's website.

Cookies we use on the website

Depending on the function and content of the web page for which they are intended, we use the following basic types of Cookies:

Mandatory Cookies that guarantee the proper functioning of our website and allow you to view it in its entirety and use all functions. They are usually installed automatically when you visit the website, and you can block them at any time. Blocking them may prevent some functionality of our website from being available, such as the ability to take an offer.
Functionality cookies, with the help of which we remember your settings and searches and thus, upon re-entry, we are able to offer – optimal and quick response to your request. The website of “STROYRENT“ EOOD uses this type of Cookies only to remember your preferred language.
Analytical and efficiency cookies that give us information about the number of our users and their behavior at the time of search. In this way, we understand which web pages are preferred by you and how to improve the content of our website.
Marketing Cookies set through our website by third parties – partners. On the website of “STROYRENT“ EOOD has published videos (video tutorials, photos and instructions) that are available to you thanks to the built-in services offered by YouTube. Cookies used by YouTube and other third parties collect information that allows similar posts to be suggested in different search engines, blogs and channels in a future search. “STROYRENT“ EOOD does not have access to or control over cookies that are used and provided by third parties. Familiarizing yourself with the policies and practices of these third parties is highly recommended. You have the opportunity withdraw your consent to their use at any time.
The validity of the cookies that the website of “STROYRENT“ EOOD uses, does not exceed 2 years.

Cookies and other tracking devices and technologies

Our website uses content and services from other providers. Some of them are the maps and videos provided by Google Maps and YouTube, Google Analytics, Facebook Pixel, remarketing and retargeting tools and others. The services of these providers (hereinafter referred to as “third parties”) use data about the user's IP address.

Google Analytics

We use Google Analytics to collect statistical information about the Users of the Website, such as the website from which you come to our Website, the country you are located in, your language, online behavior, the browser you use, the network, etc. n. This information does not include personal data and you cannot be identified through it. We collect said data to analyze the type of users of the Website and how they use it, which helps us to personalize our services.

You can opt out of the use of your data by Google Analytics using the Google Analytics opt-out browser add-on for Google Analytics JavaScript (ga.js, analytics.js, dc.js). If you want to opt out, you can download and install the plug-in for your web browser.

We have additionally implemented Display Advertising and specifically the following Google Analytics functionalities based on Display Advertising:

Google Analytics Demographics and Interest Reporting, providing data from Google interest-based advertising or other audience data (eg age, gender and interests) through Google Analytics. We use this data in the following ways:

o To personalize your user experience;

o To improve user service;

o To send periodic emails.

We do not merge personal data with non-personal information collected at an earlier stage by Display Advertising functionalities and based on the “cookie” DoubleClick, unless we have notice as well as your prior affirmative (ie opt-in) consent to this merger.

You can opt out of Google Analytics for Display Advertising via Ads Settings as and customize Google Display Network ads.

The following Google Analytics features are also integrated:

Remarketing with Google Analytics for online advertising. Third-party vendors, including Google, may display our advertisements on sites across the Internet. “STROYRENT“ EOOD and third-party providers, including Google, may use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as DoubleClick cookies) together to inform, optimize and display advertisements based on the User's previous visits on our site.
Google Display Network Impression Reporting or DoubleClick Campaign Manager integration. “STROYRENT“ EOOD and third-party providers, including Google, may use first-party cookies (such as Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how our advertising impressions, other uses of advertising services and interaction with these ad impressions and ad services are associated with visits to the Website.

By agreeing to use the Service, you expressly consent to our use of Google Analytics on the Website, including Display Advertising, and you represent that you have been given the opportunity to opt out of Google Analytics.

In case you do not want your data to be processed by Google Analytics, you can opt out or control what information is sent to Google at this address: https://policies.google.com/privacy/partners. By installing the “Opt-out Browser Add-on” offered by Google; you have the option to completely refuse the processing of data by Google Analytics. These actions will not restrict your access to the Stroyrent website.

Use of Google Maps

„STROYRENT“ Ltd. uses Google Maps (API). This is a service provided by Google LLC that provides interactive maps for the purpose of visualizing geographic information and is used to display our locations and make it easier for you to reach us.

When you visit our subpages with an integrated service from Google Maps, information about your use of the site (such as IP address) is sent to Google servers in the USA and stored there. This happens regardless of whether you are signed in to your Google account and whether you have one. If you are logged in to your Google account, the information is directly attributed to it. If you do not want this information to be attributed to your Google account, you must log out of it before activating the button. Google stores the data (even for users who are not logged in) as user profiles and analyzes them as such. Any such evaluation occurs in accordance with the General Data Protection Regulation, based on Google's legitimate interest in providing personalized advertisements, market research and/or user-needs-based design of its website. You have the right to object to the creation of such user profiles. To exercise this right, you must contact Google.

Google LLC, with its headquarters in the US, is certified under the European Union and US Privacy Shield framework, which ensures compliance with the levels of personal data protection required by the European Union.

If you do not agree to the provision of your data to Google, in the future, together with the use of Google Maps, you can completely deactivate the Google Maps web service by turning off the JavaScript application in your browser. Google Maps and the featured maps on this website will no longer be usable after deactivation.

Detailed information about the protection of personal data together with the use of Google Maps can be found on the Google website (‘Google Privacy Policy‘): www.google .de/intl/en/policies/privacy

Use of DoubleClick

This website uses the Google DoubleClick marketing tool provided by Google LLC.

DoubleClick uses cookies to create relevant ads for the user, improve performance reports during campaigns. Through the marketing tool, we have the opportunity to limit and/or eliminate continuous repetition of advertising content to the same user, choosing the intensity of displaying ads, by complying with the permissible norms.

Google uses a cookie ID to keep track of which ads have appeared in whose browser and to prevent the same ad from being shown over and over again. The processing is based on our interest in optimal marketing of our site, in accordance with the requirements of the General Data Protection Regulation.

DoubleClick may also use the cookie ID to track so-called conversions, which in turn are associated with ad requests. This happens when a user sees an ad from a DoubleClick ad and uses the same browser to visit the advertiser's site an make a purchase or interaction such as a all, inquiry, order or other action on the website. DoubleClick integration tells Google that you have visited a certain part of our site or clicked on one of our ads. If you have a registration for Google services, it should attribute the visit to your profile. Even if you do not have a Google account or are not logged in, the provider can find out your IP address and save it.

According to Google, DoubleClick Cookies do not contain any personal information.

If you wish to opt out of this tracking service, you can disable conversion tracking cookies by changing your browser settings and blocking all domain cookies www.googleadservices.com, https://www.google.com/settings/ads . This setting will be disabled if you delete all cookies in your browser. If you refuse to accept cookies, the functionality of our site may be limited for you.

Please visit the page below for more information about DoubleClick and Google's privacy measures: www .google.de/policies/privacy.

Use of Google reCaptcha

„STROYRENT“ EOOD reserves the right to use the reCAPTCHA function provided by Google LLC, which allows to determine whether the information is entered by a real person or incorrectly through automatic or mechanized input. This service sends an IP address to Google, as well as any other additional information required by Google for the operation of the reCAPTCHA service, according to the General Data Protection Regulation, based on our legitimate interest in determining individual intent in Internet activity and avoiding abuse and spam.

Please visit the page below for more information about reCAPTCHA and Google's privacy protection measures: www.google.com/intl/de/policies/privacy.

Using Retargeting Tools

We use the so-called retargeting technology to categorize different users through user groups and offer them personalized advertising messages about our products or services on other web pages or applications. For this purpose, we use the following service providers: Facebook Custom Audience, Facebook Pixel, Google AdWords User Lists, Google Dynamic Remarketing.

Facebook Customer Audience and Facebook Pixel

Facebook Custom Audience and Facebook Pixel are products of Facebook Ireland Ltd. Our website uses the Facebook Pixel from Facebook, which creates a direct connection to the company's servers. Facebook assigns this information to your personal Facebook profile if you have such a profile and are logged into it. If you are not a Facebook user or are not logged in when you visit our page, your visit will not be linked to your Facebook profile.

If you also visit other pages that use Facebook Custom Audience and/or Facebook Pixel, this information is also linked to your personal profile. However, we cannot see which other pages you visit.

For more information about protecting your privacy on Facebook, please visit Facebook's privacy information at www.facebook.com/ about/privacy.

Google Ads User Lists and Google Dynamic Remarketing

Google Ads User Lists and Google Dynamic Remarketing are products of Google Ireland Ltd that help us plan the keywords for our website and find the most effective ones for our ads. The technologies use a so-called pixel, which is saved on your end device in the form of a cookie and linked to your unique identification number in the Google database. If you also visit other pages that use Google Ads User Lists and/or Google Dynamic Remarketing, this information is also linked to your unique ID, but we cannot see which other pages you visit.

You may opt out of using one or more retargeting tools on our site at any time. If you access our page from different end devices, you must opt out of using retargeting tools on each device, as we cannot associate multiple devices with individual visitors. By opting out, you will stop the integration of the described pixels and prevent the exchange of data with Facebook and Google.

You can disable personalized advertising directly through the ad networks. For more information, please visit directly the pages of Google and Facebook.

Email Marketing

By providing your email address to “STROYRENT“ Ltd., You consent to the same being used for email marketing purposes.

By subscribing to a specific newsletter, you will be able to receive additional electronic communications related to specific products/pages of our site and information about them.

You can change your preferences at any time by clicking the “unsubscribe” at the end of each email or send us a notification email to dpo@stroyrent.bg.

Your data protection rights

Under certain circumstances, you have the right by law to:

You request information about whether we hold your personal data and, if so, what that data is and why we hold/use it.
You request access to your personal data (commonly known as a “data access request”). This allows you to obtain a copy of your personal data held by us and to check whether we are processing it in the manner established by law.
You request correction of your personal data held by us. This gives you the opportunity to correct any incomplete or inaccurate information we hold about you.
You request deletion of your personal data. This allows you to ask us to delete or remove personal data if there is no legitimate reason for us to continue processing it. You also have the right to ask us to delete or remove your personal data if you have exercised your right to object to its processing.
Object to automated decision-making, including profiling, i.e. not to be subject to any automated decision-making by us using your personal data or profiling. You may also object to the processing of your personal data for direct marketing purposes, in which case we will stop processing them for this purpose.
You request restriction of the processing of your personal data. This allows you to ask us to stop processing your personal information if, for example, you want to establish its accuracy or the reason for processing it.
You request the transfer of your personal data in electronic and structured form to you or another person (commonly known as the right to “data portability”). This allows you to take your data from us in a usable electronic format and transfer it to another person in a usable electronic format.
Withdraw consent. Where you have consented to the collection, processing and transfer of your personal data for a specific purpose, you have the right at any time to withdraw your consent regarding this particular type of processing. Once we receive notification that you have withdrawn your consent, we will stop processing your information for the purpose or purposes for which you originally consented.

If you wish to exercise any of these rights, you may send an email to dpo@stroyrent.bg or contact us at mail/by courier to the address: Sofia, 273 Botevgradsko Shosse Blvd.

You will not need to pay a fee to access your personal data (or to exercise any of your other rights).

We may ask you for specific information to help us verify your identity and honor your right to access information (or any of your other rights). This is an appropriate additional security measure to ensure that your personal data is not disclosed to persons who do not have the right to receive it.

Policy Effect and Scope

This privacy policy is valid only in relation to the used services located on the stroyrent.bg site and should not apply to any third party website or services related to the Service, recommended or indicated by the Service or by customers of STROYRENT EOOD, or for other web pages or online services related to STROYRENT EOOD.

By using our website, you expressly consent to your personal data being collected and processed by us, thereby guaranteeing their accuracy and reliability. You also declare that you have been informed about the type of personal data we collect and process, about the purposes for which it will be used, and about your right to access, correct or delete the collected personal data.

Changes to our privacy policy

This “Privacy Policy” was last updated on July 28, 2021 and may be changed from time to time, with changes taking effect immediately after they are posted on our website. We recommend that you review it regularly to stay informed of changes in the way we use personal data on our website. STROYRENT EOOD is not responsible if a user of our website has not familiarized himself with the latest version of this Policy.

If you need additional information, you can contact us at dpo@stroyrent.bg.